The NFL Is Doing the One Thing It Loves Most: Making You Watch the Rematch

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By JoshsWriteUpAdmin September 4, 2026 34 views 0 comments

Eleven years ago, Tom Brady beat Russell Wilson in a Super Bowl that turned on a goal-line interception nobody in Seattle has fully forgiven. Next Wednesday, the Patriots and Seahawks open the 2026 season by playing each other again, seven months removed from the Seahawks winning this Super Bowl too, 29-13, at Levi’s Stadium, on a night when New England never really found its footing. The league didn’t have to schedule it this way. It wanted to.

This is only the third time in NFL history that a season has opened with the exact two teams that played in the previous Super Bowl, and the first time it’s happened since 2016, when Denver hosted Carolina after beating them in Super Bowl 50. It’s also the first Wednesday-night Kickoff Game since 2012, moved up a day to make room for the league’s international slate. None of that is an accident. This is the NFL doing what the NFL does best, which is recognizing a story with a built-in hook and refusing to let a single week go by before cashing it in.

And the hook really is built in. Seattle gets to raise its second Lombardi Trophy in franchise history before kickoff, at home, in front of a crowd that will be loud even by Lumen Field’s already absurd standards. Sam Darnold gets to stand on that field as the quarterback who was drafted third overall in 2018, written off more than once along the way, and is now the guy with the ring, which is its own quiet, satisfying story even before New England shows up. Drake Maye, on the other side, gets a truly brutal welcome to Year 3: revenge should be the storyline, but the more honest one is a 23-year-old quarterback walking back into the building where his season ended, against a defense that sacked him repeatedly in February, with a roster that’s better than it was in the winter but still catching up to a champion.

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The Patriots did try to fix the obvious problem. A.J. Brown, a three-time All-Pro, makes his New England debut Wednesday, giving Maye the kind of receiver who can win a contested catch on his own rather than needing a perfectly designed play to get open. Christian Gonzalez anchors a defense that has real talent at the top. Mike Vrabel gets his first crack at Seattle as a head coach with something to prove after an offseason of noise about his job security that never quite matched a team that made the Super Bowl in his first year. Say what you want about the pressure Vrabel is under; a Super Bowl appearance in Year 1 is not usually the resume line that gets a coach’s seat labeled hot, and yet here we are.

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Seattle, for its part, mostly just brought the band back together. Jaxon Smith-Njigba, the reigning NFL Offensive Player of the Year, returns as the focal point of an offense that has no reason to change what worked. Devon Witherspoon and Leonard Williams anchor a defense that took Maye’s blindside apart in February and has no obvious reason it can’t do it again. History leans hard toward the home team and the reigning champion in spots like this, and Seattle has both boxes checked walking in.

The plain take: this is a genuinely compelling opener dressed up as a formality. New England closed the gap over the offseason in real, specific ways, adding a receiver who changes the ceiling of the passing game and a full year of experience for a quarterback who was still finding himself in February. But closing a gap and clearing it are different things, and Seattle didn’t get worse this offseason so much as it got to keep everything that already worked. The banner goes up, the crowd loses its mind, and somewhere in the noise the Patriots have to find a way to make this month feel less like February. Brady beat Wilson once, a long time ago, in a game this whole rivalry still somehow orbits. Wednesday won’t settle the scores that old. It’s just the next chapter, and for once, the league didn’t have to sell anybody on watching it.

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